About - A workshop, not a startup.

I founded Stoneyworks as the umbrella for the operations tools I have been building since 2008. I am also Founder of Saldo, one of the three products on this page. Before either, I was CTO of a 120-person digital agency on Jira in Europe — that is the agency where I deployed Saldo internally for the first time, as my own tool, built for the questions the CFO and CEO would not stop asking and put into production in the place I knew best. That agency stays anonymous on saldo.team, by the same promise we make every customer there.

Long before all of that, I was running operations across multi-location businesses — flower delivery networks, e-commerce, retail, hospitality. Same wall every time: how do you make a hundred different places feel like one company? Same answer every time: not from a spreadsheet, and not with surveillance.

I tried everything in sequence. First spreadsheets — they fell out of date the moment a new manager arrived. Then group emails. Then group chats. Then messaging apps showed up — WhatsApp, Slack channels per region, per role, per project — and I thought we had cracked it. We had not. Information was somewhere, but never where you needed it. Training was a PDF nobody opened. Standards lived in someone’s head. New locations launched late because the new operator did not know which checklist mattered today.

I kept building tools — a knowledge base here, a checklist app there, a training site for one client, an audit form for another. Each one solved a slice of the problem. None of them held together. Stoneyworks is what those scattered tools should have been from the start: one workshop, the same people, the same philosophy — different products on top, each one matched to a different kind of operation.